Everyone in the world, at least the developed world, know that internet has drastically changed the way we shop and conduct business.
The malls are closing down and many inefficient small retail stores are moving online to reduce overhead costs and stay in business.
But more and more people are starting to realize just how much the advertising industry has changed. Huge companies were built over the last 20 or so years, simply because they’ve found a way to attract people onto their platforms and then started selling advertisements.
Search engines and Social Media companies are some of the biggest and well known examples, but has the radio industry changed at all during that period of time and what ads are working now, that didn’t necessarily work back in 2002. Well, check out the best ads in 2016 and decide for yourself:
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